March 3, 2025
This National Consumer Protection Week (and every week), the Utah Division of Consumer Protection (DCP) is committed to safeguarding consumers from fraudulent activities. We offer resources and outreach programs designed to empower individuals to identify scams and make informed decisions.
Our dedicated team is here to empower YOU with the tools to recognize scams and make informed decisions.
As part of our efforts, we encourage you to be a W.I.S.E. consumer.
W – Watch for Red Flags
Remember, if something sounds too good to be true, it probably is. If someone’s making you feel uneasy, don’t buy it. And if you don’t understand what they’re saying, don’t be afraid to walk away. Cash is simple, but it’s gone once you give it away. Credit cards are safer. And if they ask for gift cards, be very careful. That’s a sign of trouble.
I – Investigate and Research
Researching is crucial for making informed decisions. Utilize trusted websites that rate businesses and pay special attention to the reviews to gauge what you should expect with the product. Beware of fake reviews that could misrepresent a business’s credibility. DCP provides essential tools on its website to check for legal actions against companies, verify registrations, and identify the relevant regulatory agency. Use this information to ask the right questions and protect yourself from falling for a scam.
S – Set Boundaries
Stay in your comfort zone when shopping for items you don’t typically buy. Set a budget, stick to trusted retailers, and take your time evaluating offers. Don’t rush into decisions; it’s okay to slow down and decide on your terms.
E – Examine the Fine Print
DCP can help with issues related to deceptive practices, but it cannot resolve contract complaints. Once you sign an agreement, our team cannot undo or renegotiate it. To protect yourself, take your time to read the fine print. Understand both parties’ responsibilities, keep a copy of the contract, and note any red flags. Remember, you don’t have to sign anything right away.
Before committing, discuss your plans with a trusted friend, family member, or advisor to get their feedback. Having another person provide input can help you spot red flags you may have missed.This National Consumer Protection Week, let’s commit to making informed choices and avoiding scams and fraud. Explore our website for more information on available resources to stay updated on consumer protection efforts.
