New Year, New You: A Guide to Avoiding Scams in 2025


January 14, 2025
2025 New Year’s resolutions text on adhesive note

As we step into 2025, many of us set resolutions focused on self-improvement, health, and even financial growth. However, nothing can dampen New Year positivity and motivation faster than falling victim to a scam. Here are some practical tips to help you stay vigilant and informed to avoid scams in the New Year.

1. Watch out for Common Scams

Every year, new scams pop up and get a lot of attention. In 2024, we received many complaints about home remodeling and repair issues, solar sales, and auto purchases. Researching the trends can arm you with knowledge and help you recognize red flags when they appear.

2. Double Check Before Signing a Contract

Many people set New Year’s resolutions to get in shape and often sign up for gym memberships to help achieve these goals. Before committing to a specific gym, it’s important to verify its registration with the Division of Consumer Protection. To verify, visit our Verify a Registration page, type in your gym’s name, and select ‘Health Spa’ in the drop-down menu.

3. Be Wary of Unsolicited Communications

With the rise of online communication, unsolicited emails, messages, and calls from unknown sources should raise a red flag. If you receive a message claiming you’ve won a prize or that a company needs your personal information urgently, take a step back. Verify the source before responding or taking any action.

4. Prioritize Secure Transactions

When you shop online, make sure you’re purchasing from credible websites. Look for secure payment options, read reviews, and double-check the URL for security certificates (the URL should begin with “https”). Avoid clicking on links from unverified sources, as they might lead to phishing websites designed to steal your information.

5. Protect Your Personal Information

Scammers often employ sneaky tactics to manipulate victims into giving out personal information. Be cautious about what you share on social media and regularly review your privacy settings. Avoid discussing sensitive information, such as your full birthdate or social security number, unless necessary. Verify that an organization is legitimate and has a business need for your information before you provide that information.

6. Trust Your Gut

If something feels off about a communication or an offer, trust that feeling. Take the time to question and scrutinize rather than act impulsively. Scammers often try to create a sense of urgency to push you into making hasty decisions.

7. Monitor Your Financial Statements

After the holiday season, monitoring your bank and credit card statements is vital. Report any suspicious or unfamiliar transactions to your bank or credit institution immediately, and consider setting up alerts to be notified of certain transactions.

8. Report Scams

If you encounter a scam, report it to the appropriate authorities, like the Federal Trade Commission (FTC) or your local consumer protection agency. Reporting helps raise awareness and can potentially prevent others from falling victim. File a complaint with us at dcp.utah.gov.

9. Educate Your Community

Don’t be afraid to share information about scams with your friends and family to help them avoid falling for scams. Discussing common scams with loved ones can help build a more informed community, making it more challenging for scammers to succeed.

As we enter 2025, let’s make a collective effort to protect ourselves and our finances from scams. By staying informed, cautious, and connected, we can enjoy a year full of potential and prosperity without falling victim to fraudulent schemes. Here’s to a safe and scam-free New Year!